A collection of creative, crafted by Daniel Sauva.
Diverse, original, impactive & permeated with energy.

Curriculum Vitae

 

Aug 2013 – Present       Head of Creative & Buzz       www.transferwise.comLondon

  • Head up all creative production, advertising and buzz marketing from ideation to execution.
  • Set up and run global creative in the UK, Europe, USA and Australia.
  • Built the TransferWise brand, personality and tone of voice.
  • Put the brand on the map with our disruptive marketing and epic stunts.
  • Built and currently run an in-house agency of seven.
  • Remain hands-on as a creative, producer, director and copywriter.
  • Measure effectiveness of content and consistently run marketing activity below CPA targets.
  • Constantly test against a number of success and brand metrics to adapt and evolve creative.
  • Run the most successful DR Facebook ads by any financial service ever.
  • Harness the power of social media and video to drive engagement, awareness and DR acquisition.
  • High volume and high speed production to scale with one of the UKs fastest growing companies.
  • Turn complex concepts and difficult jargon into entertaining creative with a clear message and high cut-through.
  • Employee #35 of 800You can find a selection of my work here: www.danielsauva.com

 

Jan 2012 – Jan 2013       Senior Copywriter/Head of Copy       www.PKR.com – London

  • Worked alongside the Creative Director in managing the output and ethos of the creative department while maintaining a very hands-on role, producing all the company’s crucial copy.
  • Managed advertising campaigns from conception to production.
  • Provided compelling written copy for use across a range of media including TV, print, direct mail, online, social media, email and in-game. From worldwide advertising campaigns to website content, YouTube brand channels, Facebook pages, SEM and more.
  • Directed a team of graphic designers, providing them with scamps, mood boards and concepts.
  • Monitored the effectiveness of advertising campaigns and applied findings to future messaging.


Oct 2010 – Oct 2011       Senior Editor               www.pokerstrategy.com – Gibraltar

  • Produced a wide variety of creative content for one of the world’s largest gaming websites.
  • Researched and wrote exciting news articles and columns to tight deadlines.
  • Wrote marketing material and newsletters to communicate to the website’s 5 million members.
  • Created persuasive copy and punchy slogans for advertising campaigns.
  • Produced scripts for promotional video.
  • Edited website content to push a more colloquial, relaxed and accessible style.
  • Coordinated a team of freelancers to fill the news section with professional daily content.

 

June 2007 – Oct 2010       Senior Copywriter       www.chillisauce.co.uk – London

  • Produced high-volume copy for this wacky events company for which I was solely responsible.
  • Created all website content, sales copy, product descriptions, advertising copy, newsletters and press releases.
  • Edited website content to pack a punch and get the ‘fun factor’ to jump off the pages.
  • Built marketing and advertising campaigns from initial concept to design, copy, imagery and through to the end product.
  • Sourced and created images to be displayed on the website using Photoshop.

 

2004 – 2007       Training Manager/Editor        RONIN Corporation – London

  • Headed the training and recruitment department for a market research company.
  • Wrote complex training manuals and edited existing instructional material.
  • Conducted in-depth weekly training sessions over 2 days.
  • Managed a team of recruiters and implemented the company’s training and recruitment processes.

 

2003 – 2004       IT Recruitment Consultant       Allegis Group – London

 

Academic Education & Qualifications 

 

  • 1995-2000:        Westminster School , London
  • June 1998:         10 GCSEs:     (2 A*s)     (4 As)    (4 Bs)
  • June 2000:         3 A-Levels:    English ()    Mathematics  (B)    History of Art (B)
  • 2000-2003:        UCL BA (Hons) History of Art 2:1

 

References on Request

 




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