Curriculum Vitae

Work Experience

Aug 2012 – Present Senior Copywriter www.transferwise.com – London

Providing concepts, copy and imagery for online advertising for this exciting startup.
Creating a variety of Facebook post ads with different campaign concepts.
Crafting emails to communicate with users, capturing the company’s unique tone of voice.
Working closely with designers to create new pages for the site.
Delivering and developing the brand’s personality with consistency and clarity.
Turning complex concepts and difficult jargon into beautifully simple customer-facing messages.
Working closely with the founders who also built Skype and PayPal.

Jan 2012 – Jan 2013 Senior Copywriter/Head of Copy www.PKR.com – London

Worked alongside the Creative Director in managing the output and ethos of the creative department while maintaining a very hands-on role, producing all the company’s crucial copy.
Managed advertising campaigns from conception to production.
Worked as part of the creative team, brainstorming ideas and creative concepts to communicate core brand values.
Provided compelling written copy for use across a range of media including TV, print, direct mail, online, social media, email and in-game. From worldwide advertising campaigns to website content, YouTube brand channels, Facebook pages, SEM and more.
Directed a team of graphic designers in the production of visually stunning advertising and website content, providing them with scamps, mood boards and ideas.
Monitored the effectiveness of advertising campaigns and applied findings to future messaging.
Produced high-quality long copy for use in brochures, press packs and B2B materials as and when required.

Oct 2010 – Oct 2011 Senior Editor www.pokerstrategy.com – Gibraltar

Produced a wide variety of creative content for one of the world’s largest gaming websites.
Researched and wrote exciting news articles and columns to tight deadlines.
Wrote promotional news and marketing material to communicate to the website’s 5 million members.
Wrote advertorials to promote the company in magazines worldwide.
Created persuasive copy and punchy slogans for advertising campaigns.
Produced scripts for creative video advertising.
Edited articles and website content to push a more colloquial, relaxed and accessible style.
Wrote newsletters and emails to connect with millions of users.
Coordinated my team of freelancers to ensure the news section was filled with professional daily content.
Designed web pages to make the content more visually gripping and accessible.
Proof-read, edited and authorised English content for the website.

June 2007 – Oct 2010 Senior Copywriter www.chillisauce.co.uk – London

Produced high-volume copy for this wacky events company for which I was solely responsible.
Created all website content, sales copy, product descriptions, advertising copy, newsletters and press releases.
Edited website content to pack a punch and get the ‘fun factor’ to jump off the pages.
Built marketing and advertising campaigns from initial concept to design, copy, imagery and through to the end product. This included ads featured in FHM and other publications.
Sourced and manipulated images to be displayed on the website and in magazine ads using Photoshop.

2004 – 2007 Training Manager/Editor RONIN Corporation – London

Headed the training and recruitment department for a market research company.
Wrote complex training manuals and edited existing instructional material.
Conducted in-depth weekly training sessions over 2 days.
Managed a team of recruiters and implemented the company’s training and recruitment processes.
Co-ordinated large scale recruitment of telephone interviewers

2003 – 2004 IT Recruitment Consultant Allegis Group – London

Recruited and interviewed highly skilled IT professionals for highly paid roles in blue-chip companies.
Advertised online to generate interest in the positions available.

2001 – 2003 (casual term time) Quality Supervisor / Senior Interviewer RONIN Corporation – London

Managed a team of market research interviewers, monitoring quality and providing training and support.
Conducted quantitative and qualitative research including in-depth interviews (both face to face and over the phone) and focus-group moderation.

2001 (casual term time) Sales Executive Key Contacts – Bloomsbury, London

Generated and maximised new business by approaching companies and offering prospective clients a number of unique networking services.

Academic Education & Qualifications

References on Request